55.9% of female, and 51% of male, Gen Z’ers (Zoomers) visit social media networks to search for information about brands.44.8% of global social media users have used social networks to research information about brands.27.5% of global social media users list “Researching Products to Buy” as their primary reason why they log in.55.4% of global internet users have bought something online using a mobile device.50% of global eCommerce sales happen on mobile devices.12% have made a purchase via Pinterest.13% have made a purchase via Instagram.40% of consumers have made a purchase via Facebook.60% of people say they have discovered new products on Instagram.The trend is expected to continue with Social Commerce accounting for almost $40 billion by the year 2022. Social Commerce is expected to increase by 34.8%, growing the industry to $31.4 billion. Retailers now know that shoppers are willing to buy their product whenever the opportunity presents itself, on- and off-network. Social Commerce entered 2020 as a powerful tactic and exited the year as the top tool for eCommerce. Ĭountless consumers adopted new technologies in the face of the global pandemic. 47% of marketers will spend their influencer budget on micro-influencers.24% of companies use influencer campaigns to specifically encourage and obtain user-generated content.36% of companies use influencer campaigns to drive sales.40% of companies run influencer campaigns to spread awareness.What’s the use of an Influencer Campaign ?.80% of social media livestream viewers say they’re likely to buy a product as a result of the endorsement of their favorite influencers.Micro-influencers see 7x the amount of engagement over mega-influencers, and that number is even higher on TikTok.Only 14% of influencers are fully compliant with the Federal Trade Commission and the Competition and Markets Authority. 300% increase in the number of micro-influencers used by companies since 2016.75% of marketers are currently working with micro-influencers.Need a refresher on Micro- and Nano-Influencers? Read our article. Micro-influencers activated en-masse are more engaging, higher performing, and cost-effective alternative to digital celebrities. Think Small! Micro-influencers are here to stay.Īs influencer marketing continues to evolve, more and more marketers are finding that uber-influencers with their enormous followings are not driving action like they used to. 43.1% of marketers reported that it is challenging to manually find engaging user-generated content.41% of marketers feel headcount (departmental staffing) is a challenge when it comes to content production.52% of marketers believe that time is a challenge when it comes to social and visual content production.They are looking for new and creative opportunities to save time. 72.2% of all marketers report having more responsibilities now than ever before. Not only does UGC and EGC save time, but it also is more authentic and performs better than brand-created narratives. Savvy marketers are turning to user-generated content and employee-generated content to fix their content crunch. It is no surprise that 2020 left marketing departments stretched thin and hurting for resources. Marketers are Stretched Thin, in a Content Crunch 66% of consumers think transparency is one of a brand’s most attractive qualities.
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